Gustavo and his family (The Rojas) have been the most participative, experimental and involved people in the SLA Mexican team. Throughout a month they changed some habits or implemented new ones to their daily lives; from using fabric towels, to reducing their plastic bag usage when buying groceries. The Rojas went all in. But there was one thing that stood out because it involved their neighbors: They placed a box to rotate magazines, newspapers and books in the entrance of their building, for everyone to see and contribute. Gustavo comments that, at first, people were confused, but as they got used to it, the neighbors caved in.
With a sign saying “if you read a magazine, do not throw it out, put it here, so everyone else can read it too”, they lure people to be part of a small step of something big.