Project Aim

The project “The Sustainable Lifestyles Accelerator – Catalyzing Change (ACCELERATOR)“ mobilizes more than 70 000 private households in seven countries (Germany, Finland, Switzerland, Denmark, Spain, Mexico, India) to analyse their material and carbon footprints, and to plan and implement footprint reductions by behavioural change. The project develops also the tools for further up-scaling the approach.

Based on experiences from Finland, we assume a footprint reduction potential of at least 25 % per participating household and a very high potential for scaling up these environmental effects. To guide and support such a transition, the ACCELERATOR will provide online and offline tools (and their combination) for footprint calculation, individual roadmapping and experimenting, and sharing experiences for up-scaling. During three rounds with an increasing number of households, the ACCELERATOR will be further developed in a way that allows its past-project application with a growing number of households.[:de]Das Projekt „The Sustainable Lifestyles Accelerator – Catalyzing Change (ACCELERATOR)“ motiviert mehr als 70 000 private Haushalte in sieben Ländern (Deutschland, Finnland, Schweiz, Dänemark, Spanien, Mexiko, Indien), ihre Material- und CO2-Fußabdrücke zu analysieren und Verhaltensänderungen zu planen und umzusetzen. Das Projekt entwickelt auch die Werkzeuge für die weitere Skalierung des Ansatzes.